I've coached copywriters. I've been a copy chief. I've met and talked with copywriters at events. I've gotten emails from readers and fans. I've seen the discussions on social media.
And this one nasty truth keeps coming up...
UNFORTUNATELY: There are way too many copywriters who are NOT as successful in their businesses as they hoped they'd be!
In those 9 out of 10 cases, it’s NOT about their writing ability.
Nope… In 9 out of 10 cases, the copywriter is missing something else.
Either the mindset it takes to put themselves out there and create great success as in their copywriting business…
OR… Practical understanding of the business skills of a copywriter.
Let me put that another way…